For many years, Jeeps have been synonymous with the good open air, because of their prowess as off-roading autos. But now, because of a Lab combine named Bear, Jeeps might quickly develop into well-liked as CUVs — canine utility autos. When Jeep advertising and marketing of us seen that Jeep house owners have been sharing images of their canine on social media, it was solely logical that Jeep ought to have an official spokesdog.
“Jeep fans are identified to have their canine buckled up with them as they search out journey, proudly that includes them together with their favourite Jeep car in social media content material,” says Randy Ortiz, head of Jeep Brand Advertising at FCA. “So this yr, Jeep house owners, followers and followers have been capable of put up a photograph of their pups with their Jeep model car and tag it with #JeepTopCanine on Instagram and Twitter, or add it to JeepTopCanine.com, to enter.”
Jeep acquired 1000’s of entries and chosen eight finalists who have been posed with a Jeep car. Fans voted on-line to crown the primary ever #JeepTopCanine on National Dog Day 2020.
The winner was Bear. A 4-year-old black Lab combine, Bear embodies the Jeep model’s ethos of freedom, love of out of doors and pursuit of journey, in response to Randy.
Bear’s human, Margot Lee, says this particular canine got here to her residence in Northborough, Massachusetts, at 4 months of age from a Georgia rescue.
Bear’s outside picture just isn’t hype. He’s an actual outside fanatic who loves swimming and mountain climbing.
“Bear is a powerful swimmer, and likes to take a dip when it’s heat out, even once I suppose it’s not heat sufficient,” Margot says. “We additionally hike … and he has the most effective sense of course. He severely helps me out once I get rotated — or prevents me from doing that within the first place, as a result of he leads me up and down the mountain!”
Bear’s job as Jeep’s Top Canine means he’ll characterize the Jeep model throughout its social media channels of Instagram, Facebook, Twitter and YouTube, showing in unique content material for the subsequent yr, till National Dog Day 2021. Then, Jeep will select a brand new spokesdog for 2021.
And whereas posing with Lee’s Jeep is what made him well-known, it’s his particular persona that basically makes him a star.
“Bear needs to be in on a hug at any time when he sees one,” Margot says. “If two persons are hugging, he’ll soar up and put himself within the center. He has numerous love in his coronary heart.”
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